The Healthcare Entrepreneur Blog » branding

Nailing a central brand message for physicians and clinic owners: the “red sole”

Sarah Leigh — Wed, 16 Nov 2011 20:54:50 +0000

Let me just preface this post by saying that I, Sarah Leigh, love shoes, and my love of shoes rarely has anything to do with Vantage Clinical Solutions.

But today, I read a blog post from Fast Company that married the two, and I just had to share this fantastic read with all of you who are looking for branding advice. In “Finding Your Brand’s ‘Red Sole’”, Josh Linkner discusses just how too many…

Vantage Forums: Choosing remarkable brand language

Tannus Quatre PT, MBA — Tue, 08 Nov 2011 05:42:42 +0000

As a follow up to my talk on Building Brand Identity last week, I’ve posted a short commentary about the importance of discovering truly “remarkable” brand language on the Vantage Forums here.

Language is important, and a profound differentiator when used correctly. Joseph Addison said it best: Words, when well chosen, have so great a force in them that a description often gives us more lively ideas than the sight of things themselves.

I…

APTA Educational Session a Success

Carrie Grubbs — Fri, 10 Jun 2011 15:00:19 +0000

Tannus presented “Moving Forward: PTs Putting the Brand to Practice” yesterday at the APTA’s 2011 Annual Conference. Following are a few of the seminar highlights:

1) Comprehensive review of the MoveForward™ brand campaign to date.
2) Discussion of the brand “best practices” and branding tips from highlighted professionals and audience participants.
3) Identified brand behaviors necessary to “live the brand.”
4) Discussion of MoveForward™ resources available online and through BrandBeat and how to apply to physical therapy practice.…

Vantage principal speaks today at APTA 2011 Annual Conference

Carrie Grubbs — Thu, 09 Jun 2011 13:00:43 +0000

Today at 4:30 P.M. EDT, Vantage principal, Tannus Quatre PT, MBA, will present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus is scheduled to speak at the Gaylord National Hotel and Convention Center in National Harbor, MD in the Professional Issues room. If you are attending the conference, we hope you can make the…

Tannus Quatre, PT, MBA, speaks tomorrow at the APTA 2011 Annual Conference

Carrie Grubbs — Wed, 08 Jun 2011 13:00:14 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for Thursday, June 9, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD in the Professional Issues room. See you there!

Upcoming Seminar: “Putting the Brand to Practice” | June 9, 2011

Carrie Grubbs — Fri, 13 May 2011 17:27:15 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for June 9, 2011, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD.

Successfully launched nearly 3 years ago, APTA’s MoveForward™…

Upcoming Seminar: “Putting the Brand to Practice” | June 9, 2011

Carrie Grubbs — Sat, 09 Apr 2011 15:00:27 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for June 9, 2011, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD.

Successfully launched nearly 3 years ago, APTA’s MoveForward™ branding initiative…

Tannus Quatre to speak at APTA 2011 Annual Conference

Carrie Grubbs — Thu, 24 Mar 2011 22:24:39 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to speak at the APTA’s “Thrive at PT 2011” Annual Conference & Expo in National Harbor, Maryland on June 9, 2011.

Tannus will be presenting “Moving Forward: PTs Putting the Brand to Practice – Case Studies” with APTA’s Jennifer Rondon and Emilio Rouco. Further details regarding the presentation are soon to follow.

For more information regarding “Thrive at…

Upcoming Seminar: The Power of Branding: Using Your ‘Brand’ to Make a Difference for Yourself and Your Organization | February 11, 2011

Carrie Grubbs — Fri, 21 Jan 2011 16:56:23 +0000

The APTA has invested much time and energy into the development of a consistent PT brand that will help the physical therapy profession move forward toward Vision 2020. This brand initiative will help to bring agreement and consistency to the image that we portray to those that use PT services, those that refer to PT’s, and those that pay for the services PT’s provide.

Though the leadership of the APTA is essential to the development…

Tannus Quatre to speak at the 2011 American Physical Therapy Association Combined Sections Meeting

Carrie Grubbs — Thu, 13 Jan 2011 20:11:07 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to speak at the American Physical Therapy Association’s (APTA) Combined Sections Meeting (CSM) in New Orleans, Louisiana on February 10^thand 11^th, 2011.

Tannus’ presentations will include “Finance 101 for PTs: Understanding and Using Basic Financial Statements in Physical Therapy” on Thursday, February 10^th and “The Power of Branding: Making a Difference with Your PT Brand” on Friday, February…