In this article, we will examine three tiers of Internet existence for the physical therapist in private practice. We will explore the online brochure, the online resource, and the online community, looking specifically at the main features of each, with the intent of providing you with the information needed to develop an online presence that is right for your practice.

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Tannus Quatre is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO.  Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.

I hope you enjoy it.

Chances are that no matter who you are, where you work, or how long you’ve been in practice, you didn’t just stumble into the physical therapy profession. It’s likely that long before entering the profession you dreamt of becoming a physical therapist, both because of what the profession would offer you personally and because of what it would allow you to offer others.

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Tannus Quatre is a private practice consultant and principal with Vantage Clinical Solutions, Inc., a nationwide healthcare consulting and management firm located in Bend, OR and Denver, CO.  Tannus specializes in the areas of healthcare marketing, strategy, and finance, and can be reached through the Vantage Clinical Solutions website.

I love to brag about our entrepreneurial clients, and PEG’s Group certainly is one of them.  PEG’s Group was founded by Kathy Gurland, and consists of an independent group of Cancer Navigation Consultants™, who provide personal education, guidance, and support for individuals affected by cancer in the New York City area.  PEG’s Group is a unique source of personalized support and guidance for persons and family members afflicted by a cancer diagnosis, and a group to whom you can turn to assist with the location of resources and options to make your encounter with cancer as successful as possible.

via Vantage Forums > Market Analysis 101 > Comparing Zip Code Data.

The goal of the SOL Santa Cruz website was to expand the SOL Santa Cruz online footprint by appealing to a diverse market consisting of the active, athletic, and injured within Santa Cruz county.  Attention was placed on emphasizing the strength of the SOL Santa Cruz brand, while allowing visitors to the site to have an interactive and intuitive online experience.

The SOL Santa Cruz online presence was not limited to the SOL Santa Cruz website however, and was carefully crafted elsewhere in the online world.  This was achieved by creating a branded presence within relevant social media platforms such as Facebook, Twitter, a themed Wordpress blog, and through the integration with online directories such as Google, Yahoo, Yelp, and more.  “The intent of the project was to focus on creating an online community for SOL Santa Cruz, rather than simply a website,” said Tannus Quatre PT, MBA, and lead of the project.  “We were very pleased with the extent to which we were able to help SOL Santa Cruz achieve their goals of conveying the diversity of services that makes their practice so successful in the Santa Cruz market.”

Tammara Moore, DPT, and co-owner of SOL Santa Cruz, stated, “Vantage has produced for SOL Santa Cruz a comprehensive and current website for our practice which has exceeded our expectations in every way.  Vantage knows private practice healthcare, worked hard to understand our specific needs, and ultimately helped us navigate this technical yet extremely important part of our business in a way that made sense both intuitively and financially.”

Located in Bend, Oregon and Denver, Colorado, Vantage Clinical Solutions has partnered with Smart Solutions (web development and search engine optimization) and Pixelsilk (content management system) to provide a powerful product specific to the needs of healthcare practices such as those within the physical therapy, medical, chiropractic, dentistry, and optometry domains. “The [healthcare] industry knowledge of Vantage Clinical Solutions combined with technical expertise and strategy of our developers and SEO team helped create the product that is truly great, and truly unique to the healthcare market,” said Wendy Roe, sales and marketing executive at Smart Solutions.

Vantage Clinical Solutions is going on it’s 4th year of healthcare management and marketing consulting within the healthcare industry, and is proud to provide solutions to companies such as SOL Santa Cruz through their entire suite of online services known as Vantage eSolutions.  If you’d like to learn more about Vantage Clinical Solutions, Vantage eSolutions, SOL Santa Cruz, Smart Solutions, or Pixelsilk, please visit the links below.

SOL Santa Cruz website
SOL Santa Cruz on Twitter
SOL Santa Cruz on Facebook
Vantage Clinical Solutions home
Vantage eSolutions (website management, social media, online listings, search advertising, and email marketing)
Smart Solutions (web development partner)
Pixelsilk (content management partner)

Email marketing is a fantastic way to stay in front of your clients, and in a way that is helpful, inexpensive,…and not annoying. To find the fine line between helpful and annoying however, requires relevant content in bite-sized chunks, and at a frequency that is palatable.

So how often should you be sending email to your patients/clients? As with most things, there is no single answer, but the article below from Small Business Branding does a nice job of outlining the process for determining a frequency that works for you…and most importantly, your patients and clients.

http://bit.ly/9ZGmr7

via Vantage Forums: Email Marketing Frequency.

http://bit.ly/dwZqg1

via Vantage Forums: iPhone App Improves Patient Satsfaction.

This page (http://www.census.gov/hhes/www/hlthins/ … index.html) of the US Census website provides links to historical health insurance tables which break down the insured and uninsured by state, age, historical year, type of insurance, and more. It’s a great resource.

via Vantage Forums: Health Insurance Coverage by State.

via Vantage Forums: County Health Rankings Website.

Check out an article from HealthLeadersMedia.com (below) which discusses how – at least in the hospital environment – social media lacks the traction that many healthcare marketers hope for.

Nine in 10 hospitals use social media to some degree, but most of them say they’re having little luck attracting new patients with it, and only one in three has a formal social media plan in place, a new study by Greystone.Net shows.

via Few Hospitals Use Social Media Effectively, Says Study.