The Healthcare Entrepreneur Blog » Marketing

Nailing a central brand message for physicians and clinic owners: the “red sole”

Sarah Leigh — Wed, 16 Nov 2011 20:54:50 +0000

Let me just preface this post by saying that I, Sarah Leigh, love shoes, and my love of shoes rarely has anything to do with Vantage Clinical Solutions.

But today, I read a blog post from Fast Company that married the two, and I just had to share this fantastic read with all of you who are looking for branding advice. In “Finding Your Brand’s ‘Red Sole’”, Josh Linkner discusses just how too many…

Vantage Forums: Choosing remarkable brand language

Tannus Quatre PT, MBA — Tue, 08 Nov 2011 05:42:42 +0000

As a follow up to my talk on Building Brand Identity last week, I’ve posted a short commentary about the importance of discovering truly “remarkable” brand language on the Vantage Forums here.

Language is important, and a profound differentiator when used correctly. Joseph Addison said it best: Words, when well chosen, have so great a force in them that a description often gives us more lively ideas than the sight of things themselves.

I…

Back home from PPS, and already looking forward to next year!

Tannus Quatre PT, MBA — Mon, 07 Nov 2011 23:16:59 +0000

Well, I’m back in the saddle (‘er, office chair) after attending PPS this past week, and boy do I feel good…seriously good. I always feel refreshed after getting together with colleagues from across the country, but there is something about PPS that truly inspires.

For those that don’t know, the PPS Annual Conference is a once-a-year get-together of physical therapists in private practice from around the country. It consists of brilliant seminars, workgroups, special interest…

Marketing for PTs: Beyond Stock Medical Photography

Sarah Leigh — Tue, 01 Nov 2011 19:14:43 +0000

I’m Sarah Leigh, Graphic Designer here at Vantage. I’ll be periodically posting about branding, marketing, and design. If you have any ideas for future topics, or want to learn more about design here at Vantage, email me!

You may be in the beginning stages of branding your own clinic. Perhaps you are looking to re-vamp some outdated advertising. Either way, (good) branding is an invaluable asset to your business. And it certainly doesn’t stop…

Buzzwords in healthcare: Fair game, or just unfair?

Tannus Quatre PT, MBA — Thu, 01 Sep 2011 17:58:54 +0000

I read a great article on KevinMD today called, “Family medicine needs to take advantage of buzzwords.” The article, written by MaverickMD2012, a medical student who blogs at Future of Family Medicine, was an insightful reflection on a radio ad he had heard while driving.

The ad, which spoke of the excellence in cardiac care which is available at a local hospital system, may have slipped by him completely…

Vantage Clinical Solutions principal and clients highlighted in PT in Motion magazine

Carrie Grubbs — Fri, 17 Jun 2011 19:30:30 +0000

Improving healthcare through entrepreneurship speaks to the core mission of Vantage Clinical Solutions. Our mission is focused on providing solutions which foster an entrepreneurial spirit within the healthcare arena in order to support the success of businesses with a healthcare focus.

An article in the June 2011 edition of PT in Motion, titled “Good Business: When it comes to the business of physical therapy, a little analysis can go a long way,” by Chris…

APTA Educational Session a Success

Carrie Grubbs — Fri, 10 Jun 2011 15:00:19 +0000

Tannus presented “Moving Forward: PTs Putting the Brand to Practice” yesterday at the APTA’s 2011 Annual Conference. Following are a few of the seminar highlights:

1) Comprehensive review of the MoveForward™ brand campaign to date.
2) Discussion of the brand “best practices” and branding tips from highlighted professionals and audience participants.
3) Identified brand behaviors necessary to “live the brand.”
4) Discussion of MoveForward™ resources available online and through BrandBeat and how to apply to physical therapy practice.…

Vantage principal speaks today at APTA 2011 Annual Conference

Carrie Grubbs — Thu, 09 Jun 2011 13:00:43 +0000

Today at 4:30 P.M. EDT, Vantage principal, Tannus Quatre PT, MBA, will present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus is scheduled to speak at the Gaylord National Hotel and Convention Center in National Harbor, MD in the Professional Issues room. If you are attending the conference, we hope you can make the…

Tannus Quatre, PT, MBA, speaks tomorrow at the APTA 2011 Annual Conference

Carrie Grubbs — Wed, 08 Jun 2011 13:00:14 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for Thursday, June 9, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD in the Professional Issues room. See you there!

Upcoming Seminar: “Putting the Brand to Practice” | June 9, 2011

Carrie Grubbs — Fri, 13 May 2011 17:27:15 +0000

Tannus Quatre PT, MBA, principal and consultant for Vantage Clinical Solutions, is scheduled to present “Moving Forward: PTs Putting the Brand to Practice – Case Studies” at the APTA’s “Thrive at PT 2011” Annual Conference & Expo. Tannus’ presentation is scheduled for June 9, 2011, 4:30 – 6:00 P.M., at the Gaylord National Hotel and Convention Center in National Harbor, MD.

Successfully launched nearly 3 years ago, APTA’s MoveForward™…